CAMPAIGNS
- Digital Strategy & Audience building for campaigns at Decca Records (UMG)
- Asset & Newsletters Creation incl. GIFs, banners, YT banners/Thumbnails
- Community building – Discord, Broadcast channels focusing on fan-artist relationships
Launched Competitions to drive audience
Maya Delilah
Launched competitions to act as a pre-save driver for Jazz Festivals across the summer, merch drops and music releases.
Overall in 3 months, the mailing list subscribers have increased by 50 to 300 subscribers and Instagram followeres had increased by 17,000 more followers rising to 314,851(2024).
Resulting in a larger community, audience growth and social growth, plus opportunities to see Maya Delilah live.
Personal projects – Music blog
Started Music Unboxed to talk about R&B, Pop, Afrobeats music across the UK and US, posting weekly articles and playlists every Friday with new music.
- Socials – Weekly music videos, new music playlists
- Website – Over 100+ clicks a month
Inspired by my background in radio, finding new music and passion to update people with “the best of R&B” as UK music has had a drop in recent years. Developed into editing articles and training other young people to write for me and build the brand.
Merch shoot – small green shoots
I lead the content shoot, using my Sony Alpha A6300 Mirrorless camera to capture images for the Magazine. Interviewed industry contacts and young shoots.
- Designed the 3rd Edition Magazine using editing skills and Adobe InDesign.
- Found locations around Tileyard and Kings Cross.
- Coached young shoots to pose with merch and instilled confidence.
BTS Shoot – Music Video Kanika Kapoor
Shooting in London, photo and bts video for the super collab music video shoot for British Asian megastars Arjun, Kanika Kapoor, Mumzy Stranger & DJ Lyan for their latest single called ‘Afterparty’. Juggy D, H-Dhami and industry friends attended. Watch the video here
