DIGITAL MARKETING
- Digital Strategy & Planning
- Audience Development
- YouTube Optimisation
- Data Analysis & Reporting
Passionate about digital marketing and building audiences for music artists with a strong focus on building their community online. Nurturing fan bases and building communities through key platforms helps to increase the longevity of an artist/fan relationship, especially for Gen Z.
CRM skills include analysing reports on mailer performance (open rates, revenue) to the wider label teams and optimising strategy. Sending mailers for Ellie Dixon, Gregory Porter, FIZZ, Jacob Collier, Decca Newsletters, and product mailers.
Experience:
- Worked across Decca Classics & MKX labels, including artists Lise Davidsen, Ólafur Arnalds, Ludovico Einaudi & Sophie Hutchings.
- Website management and updates for Yunchan Lim (tour page), Sans Soucis, Decca Records & Ellie Dixon some include Bands In Town integrations, adding merch products, and changing background and assets.
- Cooking Vinyl – Nina Nesbitt Älskar album, Professor Green
- Managed websites for Cooking Vinyl, redesigned & maintained for JK Banqueting & my blog Music Unboxed
Software: Adobe Photoshop, Canva, Movavi Clips, Inshot, Chartmetric, YT Analytics, VEVO backstage, YouTube Shorts, WordPress, SquareSpace.
Previous experience: Provided weekly IG & TikTok sounds for Nina Nesbitt to assist with content ideas, created meme ideas for Professor Green to use on socials, packshot videos for The Waterboys, Del Amitri, Noah Gundersen. Responsible for delivering music videos & scheduling for YouTube.
Bespoke content strategy for clients, examples of banners, social assets, promo and rebranding of pages
